↑↑↑

Does it matter,
if you think alot about sex?

DOING
SOMETHING
ABOUT IT

↑↑↑

YES.

IT'S CONFUSING

If you think a lot about sex, several times a day, it's understandable (and almost expected) if you masturbate more than those who think less about it.
Our data shows that men seem to think a lot more about sex than women, because they masturbate enough for both genders.
But surprisingly, the research also shows that men who never think about sex, are the ones that masturbate the most. We find this somewhat hard to believe, that they never think about sex at all, not even during the act of masturbation itself.
But then again, maybe they're obsessive compulsive and just checking that the equipment works.

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Does your occupation
matter?

HARD
AT
WORK

↑↑↑

YES.

"Working" from home? Yeah, right

The type of occupation seems to factor in quite a bit. And not surprisingly, men are the trendsetters in this regard.
Male students masturbate three times more than their female counterparts.
There is a big gap between men and women who work from home, in the sense that women actually seem to be working from home, while men seem to be working it at home.

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DOES THE LENGTH OF YOUR
RELATIONSHIP MATTER?


BEEN A COUPLE SINCE THE INVENTION OF COLOR TV

↑↑↑

YES. BUT NO.

There is a trend, but maybe the length of the relationship is not the real cause.

The longer the relationship, the less masturbation. Men and women are surprisingly parrallel when it comes to the decline rate in masturbation, though men are approximately 50% higher in actual numbers. There is, however, a risk that the real cause of the trend is not the length of the relationship, but the age of the respondant, ie. the older you are, the less you masturbate. So when you're getting close to your anniversary, never forget where you came from.

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DOES AGE
MATTER?

VIRILITY
OR
VIAGRA

↑↑↑

OH YES

THE OLDER YOU GET,
THE LESS YOU PET

This conclusion is one of the clearest among our different metrics. For both men and women, monosexual amusement decreases with age. And for men, the decline is even much steeper than for women.
We believe this decline to be a cause of physiological disfunction for men, or maybe they've just mastered the art of masturbation and growned tired of it.
It really gives the term "the good ol days" a new meaning. Fret not, there's always Viagra.

↑↑↑

DOES YOUR GEOGRAPHICAL LOCATION MATTER?

HOW DO THEY ACTUALLY
KEEP WARM, UP NORTH?

↑↑↑

YES


We looked at our masturbatory data, and combined it with geographical location in Sweden, as in North to South.
What we found was that the further up in Sweden you live, the less you masturbate.
You'd think that the snow, temperature and living far away from others would be incentive enough to spend some quality alone time, but apparently not.
It's probably the Sami people's fault.

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DOES YOUR
HEALTH
MATTER?

LOTION: Recommendation or Recreation

↑↑↑

YES.

Sick men seek comfort.

There is an increase in masturbation when you compare people who are feeling ill with the people who are feeling well, especially men.
It seems as if men with bad health, are trying to validate if sexual healing works, and more so, if masturbation counts. And boy, are they trying.
Women, as always, seem satisfied either way.

↑↑↑

DOES RELIGION MATTER?

WHAT WOULD JESUS DO?

↑↑↑

YES.

IF YOU'RE A BUDDHIST OR JEWISH MAN

Religion can improve many aspects of ones life, but it does not seem to have any meaningful impact on your level of masturbation.
We looked at data from people of Christian faith, Islamic faith and Atheists among others, and found it to be a pretty even spread.
Women of Islamic faith seem to masturbate more than their counterparts, but the sample size is so small that it's hard to say that it's representative. There is no way of knowing what religions are grouped together in the combined column, which makes it hard to draw any conclusions. But whatever the religion, they do not seem to be wasting any time.
Men, in general, are responsible for the biggest load.

↑↑↑

DOES IT MATTER IF YOU'RE SATISFIED WITH YOUR SEXLIFE OR NOT?

↑↑↑

YES, MASTURBATION IS COMPENSATION.

FOR MEN.

Men masturbate more, and they seem to use it as a substitute for sex with their partner. So if they're satisfied with their current sexlife, they masturbate less, and if they're not satisfied; they take matters into their own hands.


For women there doesn't seem to be any correlation between how satisfied they are with their sexlife and how much they masturbate. This is one of the few stats with a clear difference between men and women.

↑↑↑

DOES THE AMOUNT OF SEXUAL PARTNERS MATTER?

HOW MUCH DID DON JUAN DO IT?

↑↑↑

YES.

The more you hanky panky, the more you wanky wanky

Our research shows that both men and women masturbate more if they have had more sexpartners.
For the most, there is parity in the results between the two sexes, and it seems that the more partners you have had increases your sexual lust, and for some, the easiest way to satiate that lust is to masturbate.

↑↑↑

THE MASTER
MASTURBATOR

WHO'S THE REAL FIDDLER?


After we had done our research, we compiled our findings to find the key metrics for a Master Masturbator. So in order to put this into some perspective, we made up a character called Johannes, and this is his background.

Even though he has no idea of it himself, he is among the elite masturbators. He's from Ulricehamn, Sweden, a town famous for their relaxed stance on masturbation. In other words, it's a perfect fit for him. He's a daydreaming student, and his brain is somewhat scattered throughout the day. This is in most part because he's fallen in love with a actual woman.

They live apart from each other, and he can't help but think and fantasise about her all the time. And while they have had sex, he's finding that his fantasies are hard to live up to, leaving him somewhat discontent with their sexlife. But his discontent is not limited to only their sexlife, but also his own life. He's not in the best of health, and the only type of exercise that he regularly gets is from having sex, and putting lotion in motion.

He's a religious guy, but he finds that religion alone cannot give him solace, only quality alone time does. His religion does not have a stance on premarital sex, which is lucky for him, because he wouldn't be able to marry them all.

Also, he's a photographer and his last name is Aronsson.

↑↑↑

THIS HAS BEEN NICE AND EVERYTHING

BUT WHAT IS THIS?


This is a student project done by four Hyper Island students.

Our task was to find a story in data, and to visualise it in any way we saw fit.
We were given access to the results of a survey about Swedish sex habits, conducted by United Minds in conjunction with the Swedish newspaper Aftonbladet.
The survey was mainly focused on sex, but there were a couple of questions in there that were related to religion, political preference and so forth.

Naturally, one of the first things we wanted to find out, was which political party has the most masturbators, simply because we could.
And then, we started to wonder what factors there were and which of those factors are the most important to become a master masturbator. We wanted to uncover the secrets of the ancient art of masturbation, and at the same time humour people and let them compete against their own preconcieved notions.

It is important to note that our project has more or less been a spin-off of another survey, and while we have done our best to maintain the integrity and quality of our data, there are still many questions we have that are unanswered, simply because the survey wasn't focused on masturbation.

But we take pride in what we have accomplished, and we hope that we managed to shed some light on something that normally takes place almost exclusively in the dark.

Feel free to contact us:
Kelly Brofall
Christoffer "Kicke" Jonsson
Sofie Predikaka
Tue Rossel